In these guidelines, you will find information about our brand's messaging, visual identity, and design elements, including our logo, typography, color palette, imagery, and tone of voice.
We encourage you to use this site as a resource and refer to it whenever you're creating materials that represent our brand.
Competent. Personal. Innovative.
Our reputation values are guiding stars for everyone working in and on behalf of Simployer.
This also applies to our creative expression, our communication and throughout the work to build the Simployer brand even stronger. By consistent use of our logo, colors, and a constrained family of typefaces, we bring purpose and cohesion to every interaction customers have with our brand.
A note on app & system design
Most of the guidelines here are for internal marketing and design purposes, where Simployees can do parts of design themselves.
For our systems and applications, we working on updating our design system in Figma. The first release of the new design system was in April 2023. It is still a work in progress.