We will always strive to keep our profile and communication simple, clean and clear because it matches the essence of our deliveries: Simplification.
Tone of Voice
- We are competent and strive to be perceived as knowledgeable – thus our communication needs to be easy to understand and use.
- We are innovative and strive to be perceived as ambitious – thus our communication needs to be powerful to stand out in the clutter.
- We are personal and strive to be perceived as passionate, thus our communication needs flexibility.
It’s not about what we say, but how we say it. The way we communicate should reflect our values. It’s about what we should all keep in mind when communicating verbally, in writing and in contact with stakeholders, customers and the media. We are many different departments, but the goal is the same.
We have to find one line that is appropriate and does not hold back while the message is structured and clear. Form can vary, but it should be thoughtful. There is a big difference in the way of communicating, for example, the customer center and the advisory department, but all communication must be rooted in our values.