Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. The Simployer color palette is based on a dark blue primary, with matching blues and two main accent colors.
Our signature color is the dark blue, and we should aim at using the primary colors in all communication. The accent colors are meant to either stand out or support the primary palette – not the other way around. They should be used sparingly – as Call to Actions, for warnings, special offers, in illustrations, etc.
Colors used for background decoration
Please be aware, and test, if you are using the colors in a good way. Remember that colors "behave" differently according to the media they are presented in, digital vs print, and how people experience them.
All text should be easy to read, and follow common guidelines like WCAG.
White space is the area between design elements. It is also the space within individual design elements, including the space between typography characters. Despite its name, white space does not need to be white. It can be any color, texture, pattern, or even a background image.
We encourage use of white space to create a more airy, light and uncomplicated layout. This improves readabilty, and will help to get the message across in a more exclusive-looking manner.
- Use black, or very dark gray for bodytext.
- Use red or green sparingly for important CTA buttons, or to make elements stand out on a page.
- Use light blue or light grays as background colors to separate content visually
- Contact us if you need further colors than presented here.
- Use white bodytext on accent colors like red or green. If you must, make sure the text is large and short, and use appropriate heavy font weights.
- Change logo and symbol colors without approval from the design team. Use the originals.
- Use either blue color for text unless it is a link, or print only.
- Use the 3 dots in a red color.